The deal means that the Centenary event will be called the Isle of Man TT Races sponsored by Bennetts and will include naming rights to Manx Radio’s Radio TT broadcasts which will extensively cover this year’s festival. They also have race naming rights for the Superbike race on Saturday 2nd June.
Mark Fells, Bennetts' Marketing Director, said:
"Bennetts has been involved with the TT for several years and to be title sponsor during its centenary year is very exciting for us. We are delighted to support the event once again and look forward to what is set to be the best year yet."
Other Major sponsors include:-
Isle of Man based on-line gaming company PokerStars who will be the official gaming partner and will sponsor the TT Supersport, TT Superstock and Senior TT races.
Bavaria Beer has been confirmed as the official beer partner of the TT. Their package includes naming rights to the Sidecar A and B races.
Cable & Wireless have agreed a multi year sponsorship agreement to become the official telecommunications partner of the TT Races with their new Isle of Man based mobile service Sure.
Unisys Corporation, the worldwide technology services and solutions company, will sponsor the new Sulby Straight speed trap. The speed trap will be known as the Unisys Sulby Speed Trap for a period of three years from 2007.
Prestigious tyre brand Dunlop will be the official tyre partner and sponsor of the Centenary Lap of Honour on Monday 4th June.
Motor Cycle News, are the official media partner and sponsor of the TT Parade of Champions on Friday 8th June.
All sponsors will receive track signage, a presence in the TT programme and guide, advertising on the revamped TT website and be part of the official hospitality.
Paul Phillips, TT and Motorsport Development Manager, commented:
“We are delighted at the interest in the 2007 TT Races being shown by major global brands. It is testament to the growing interest in the races that we are able to attract such prestigious companies. The races must become commercially viable if it is to have a long term future and these deals will help to ensure a second century of racing on the island.”
Hospitality packages are also selling out fast with all available packages for Senior race day on Friday 8th June already sold out. There are also only a limited number of grandstand tickets available and these are also expected to be completely sold out by the time racing begins.