The old adage of 'No Limit' is being challenged in the police and government's 2017 TT Road Safety campaign.

Officers and officials launched the annual initiative at the Sea Terminal this morning (Wednesday).

This year's drive consists of targeted flyers, billboards and public messages, featuring hard hitting images of what can happen when you choose to 'cross the line'.

At the 2016 festival, three visiting fans were killed on the Island's roads.

Police acting Deputy Chief Constable Kevin Wilson says it's about respecting the tarmac: