We are delighted to announce that Sir Ralf Speth has been appointed to the Board of Directors of our parent company, TVS Motor Company. The experienced automotive business leader will join the Board as Chairman from January 2023. This significant news comes as we undergo revitalisation under the ownership of TVS Motor, including the anticipated opening of our new state-of-the-art headquarters.

Sir Ralf most recently held the position of CEO at Jaguar Land Rover for eleven years and is widely acclaimed for transforming the company into the global force it is today. Prior to this, he is acknowledged for his leadership skills and extensive experience in senior roles within the automotive industry. In 2018, Sir Ralf received a knighthood from the Queen for his contributions to British industry, and was later named as a Fellow of the Royal Society in 2020 for his passion for science.

This senior appointment comes at a time when we are making great progress under TVS Motor Company ownership and benefitting from their significant investment. We are currently finalising construction of our new factory in Solihull, expected to open by the end of Spring, 2021. Our new headquarters will be the most advanced manufacturing facility in the 122-year history of Norton.


Our Interim CEO, John Russell, said:

“We are truly delighted to welcome Sir Ralf to the TVS Motor Company family. We know that Sir Ralf is a tremendous leader and his accomplishments in the automotive industry speak volumes. This excellent appointment comes at a time when the Norton Motorcycles business is on a very positive trajectory but still with much work to do. We will soon be settled in our new manufacturing base and the guidance of Sir Ralf will be important for us as a growing British business that has a strong legacy.”

Mr. Venu Srinivasan, who will become Chairman Emeritus of TVS Motor Company from January 2023, said,

“It is a momentous occasion for TVS Motor Company to welcome Ralf to its Board. His passion for technology, eye for products and commitment to building brands is truly remarkable. His thoughts will add immensely to TVS Motor as the company shapes itself for the future. Ralf’s deep insights and guidance will be invaluable to the management team as TVS Motor Company embraces the future of mobility.”

In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. TVS is committed to ensuring the long-term success of Norton as a self-sufficient brand, true to our core values and heritage.