There are always two sides to the argument.

Yes, Mylchreest has been supplying (and driving) the cars for years and years without charging the organisers. But as Jeff says - thats an awful lot of free advertising. So you honestly believe the Mylchreest family were doing it simply out of love of the event? Then they wouldnt need to have "Mylchreest Motors" splashed all over their cars then would they...

Having a major international car MANUFACTURER provide cars, which share the name of the event (however they got the name), AND pay for the privilege, has to be a good move for the event. You think Audi are going to let this go without using it in their global advertising?

Change happens. People on this forum cry out for it in other areas of the TT organisation. I suggest that Mr Mylchreest accepts that he's had it good for a long while and that he moves on and accepts the reality of a commercial world.