What should be done is work with the schools more, its OK having these press launches, they are for the existing fans and media. Having riders and teams at all the schools an an early stage well before the TT will work better. The kids could have compititions arranged and also have thier own riders, someone to follow, example School No 1 could be called the Finnigan team and so on. We ran a similar thing with Gary Carswell and Joakim Karlson at our local school a couple of years back and it proved to be a great success, We donated a load of TT tee shirts, hats for various compititions which were judged by the riders at a later date. We had the bikes in the classrooms for all to view close up and have pictures taken. Since then we have been asked to do it again and some of the parents have said that the day left an impression on the kids, who now want to go and watch the races.
This is the way to go, get the kids involved and the parents will follow.