North One Television, one of Europe’s leading production companies, who recently won the tender for the Television production, sales and distribution of the Isle of Man TT Races, is promising to revolutionise the TT Races Television coverage. The contract comes into effect for the 2009 TT races and runs until 2013.

The company recently visited Sportel, the International Sports Convention for Television and New Media in Monaco, where they were presenting the Isle of Man TT Races to potential TV channels. Neil Duncanson, CEO of North One, said that it was very well received:

'We are in advanced talks with UK broadcasters and we will be vastly improving the global distribution - that means stand-alone TT programming with a variety of major broadcasters around the world, which will bring not just money but significant exposure for the event and for the Isle of Man. We have been delighted with the reaction so far and early in the New Year we will be able to announce some of the deals we are currently negotiating.”

North One are also looking to improve the quality of coverage. Duncanson continued:

“2009 will see the event covered in High Definition, there will be 50 percent more course cameras and more behind the scenes coverage of the event and the riders, as well as a variety of innovations, including the use of CGI, high end graphics and special effects cameras that will help to capture the magic and personality of the races. We will be placing on board cameras on ten of the first fifteen riders in each race and we believe they will really lift the understanding and enjoyment of the whole TT spectacle.”

Details of the broadcast arrangements for the 2009 TT Races will be announced in the New Year.