I do get the point that your trying to make but lets get one thing clear; no Company would sponsor live coverage of the TT, and I also think that the previous film company would not agree to broadcasting it live, because they have morals.

Its well known that the TT has had more than its fare share of fatalities over the years and the team that are now at the helm of the event must be applauded for the safety measures that are now in place, which has shown a vast reduction of same. A company that was to sponsor an event live that has the possibility of a fatality runs the chance of creating negative advertising for itself.

The way that the event is broadcast now is the safest and the only way to broadcast it.