How dare you imply that Stella and her family were seeking to profit from the death of their beloved son. Had you taken the briefest look at the postings before you would have seen the whole story. While there is no "Helicopter Fund" as such, there are several groups supporting the service. An abject apology on the board, and another directly to Stella is the least you can do, and a substantial donation to the Fund would be better still.
I have the highest regard for Dr Stevens, but, with his vast experience of people in similar circumstances to Stella, perhaps it would have been more appropriate to send Stella the information directly, or by mailing it to ttwebsite.
This extra distress to a family who have supported dozens of others over the years was uncalled for and unnecessary.