Thanks for the reply - interesting stuff.

So in summary the busines model is that Dorna sell the right to hold rounds to local promoters who then profit by selling tickets and so forth (plus consequential benefits to the local economy).  Dorna then have rights to sell the TV coverage globally and hence profit again from the coverage.  I'm assuming that the contract with Dorna includes a guarantee of a minimum amount of TV exposure from which sponsors can gauge value.

Do you know if the teams are only funded externally (factories / sponsors) or do they get some assistance from Dorna?

There was a famous case here recently where a new Aussie rules fanchise (GWS) employed an interntaional Rugby League player as their star recruit (Israel Falau).  His AFL career was a technically a failure but they calculated that his 1.5M wages were off set by around 10M equivalent adevrtising publcilty.

My view is that the paragigm shft that we've seen is that the TV coverage has changed dramtically in the last few years and now they actually have a much more tangible product to promote.  


Cheers,


Sam