I must be getting forgetful, as i remember it the original adverts were for someone to run the 'operational promotional and commercial' side of the TT and festival' (oh yeh it still does)- potential bidders were required to have relevant experience of running an event like the TT - at the time we all wondered who but the current team could possibly have had that sort of experience and it looks like we were right - nobody did.
 Looks like the operational side of things is being given less weight now although the CEO mentions it in the press blurb obviously the current (outstandingly good) clerk of the course isn't aware of any change giiven that he says everything remains the same operationally? I started doing a bit of looking and it does appear that their only motorsport experience is doing a little hospitality for lotus at the italian grand prix - they link themselves with a lot of big brand names but I'm not sure they are anything other than bit part players certainly over the years I've heard of many of the big players and have never even heard of them. Lets not forget that they were responsible for the world wide marketing success of 'BURN' energy drinks at the olympics - no me neither.
What their page is full of is standard marketing BS and i suspect that a good delve into many of their claims will reveal a story behind every headline.
Only DED could possibly think of giving an untried and inexperienced company a 10 year contract to take care of the islands crown jewels but don't worry lads the IOM gov have a long history of awarding very sound contracts to outside consultants (erm??) .and somebody with a track record in making the butties for a failed F1 team must be a good catch. 
Of course they will just hire in some experience and you will judge how much confidence DED have in it by how high up the motorsports ladder the staff bail out to them. The Island has no Tranfer of Undertakings legislation so everyone will have to volunteer, the 10 year contract is probably more to ensure security of employment for the redundant government staff than any good commercial reason.
I fear a lot of out of the box thinking will go on and in a couple of years we'll all be begging for subaru laps back.

Hopefully there is someone in the House of Keys who has some basic commercial accumen and will see through this marketing hype, a good read of their  website should put anyone off - it would be interesting to see a plain English version of what they are actually going to do rather than a load of aspirational marketing babble - its a long way from a coffee shop in Soho to the rock!.