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Triumph chooses Isle of Man for Global Launch of new Motorbike

Author: DTL
Posted on: Monday, Sep 01 2008

Initiative part of DTL drive to broaden appeal of the TT and promote the Island

The launch, which will take place in early September, will see over 50 national and bike journalists from all over the world visiting the Island. Countries represented include the USA, Japan and all leading European markets. The organisers expect a media value of over £1,000,000 from the activity.

Paul Taylor, PR and Communications Coordinator, Triumph Motorcycles, commented:

“We chose the Isle of Man because of the Island’s iconic status within the industry and the tourist board’s enthusiasm for the project”.

The Triumph trip is part of a comprehensive promotional drive by the Department of Tourism and Leisure to promote the TT to a wider audience. Lifestyle media interest in the TT races continues to build and leading titles including US Esquire, GQ Germany and UK based Maxim, T3, Stuff and Front were invited to experience this year’s TT first hand.
Their reports are currently on shelf in the August editions of the titles.

Maxim magazine, who were taken on a pillion ride by former TT winner Richard “Milky’ Quayle, reported that TT should now stand for ‘Totally Totally Awesome’ while The Times chief Sports photographer, Marc Aspland wrote in an article that“Few sports can make the hairs stand up on the back of your neck in such a way as watching these skilful and extraordinarily brave riders fly past”. MCN journalist Gary Pinchin reported that he believed that this year’s TT ‘proved that the TT has now got some real depth to it’.

Martin Quayle, MHK, Minister for Tourism and Leisure, commented:

“I’m really pleased that Triumph has chosen the Isle of Man for their launch and it is a strong endorsement of the work that the Department has put in to grow the appeal and commercial value of the TT. The increasingly favorable media comments also reflect the hard work that everyone in the TT organisation has put in to improve the event.”

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