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North One Wins Isle of Man TT Races TV tender

Author: DTL
Posted on: Tuesday, Sep 09 2008

The contract gives North One exclusive visual rights for a five year period and includes all television production, sales and distribution including mobile and on-line.

The television tender is part of an on-going programme of development for the TT that has seen new commercial contracts developed across Sponsorship, Merchandising and Licensing, Hospitality and Marketing as part of a drive by the Isle of Man Government, the event promoters, to improve the commercial return on the event.

The current television contract, which has been in place since November 2001, was due for review ahead of the 2009 TT races as part of the Government requirement to ensure fair and proper practice in the awarding of all commercial contracts.

Martyn Quayle, MHK, Minister for Tourism and Leisure, Isle of Man Government, commented:

The Television commercial rights contract is a pivotal part of our plans in developing the commercial value and building the long term future of the TT races. We believe that having North One on board will help us to achieve our objectives. Their pitch also stood out as one that will revolutionise the television coverage of the TT and will appeal to race and non-race fans.

He continued:

I would like to take this opportunity to thank Greenlight TV for their work in covering the TT. They have made an enormous contribution to the promotion of the event.North One produces a wide range of programming across sport, factual and general entertainment. As part of All3Media Group North One has a reputation for high end live sport productions including award winning work for Formula One on ITV and as global host broadcaster for the World Rally Championship. Their work can currently be seen on ITV showing the Formula One Grand Prix.

Neil Duncanson, CEO of North One Television said:

The TT Races remains one of the worlds most iconic sporting events and we are delighted to be joining the team. We will certainly be looking to get under the skin of the event and its personalities to make this extraordinary event a must-watch for audiences across the globe and not just for bike fans. We believe we can bring everything weve learned from our work in Formula 1 and the World Rally Championships its a genuinely exciting opportunity.

North One has been involved in high end productions such as Italian Football and NBA on Channel 4 and ITV; Rugby Special and Six Nations on the BBC and UKTV; Formula One on ITV and World Rally Championships as global host broadcaster.

North One have won the coveted BAFTA for best sports programming for the last two years for their Formula One coverage for ITV.

North One was formed in 1990 as Chrysalis Sport, the sports television arm of the music group Chrysalis, becoming Chrysalis Television in 1994. In 2003 Chrysalis Television was sold to the newly formed, private equity backed All3media. All3media has an annual turnover of 500 million while North One turns over 50 million. In 2007 North One acquired International Sportsworld Communications (ISC), the global media and commercial rights holders of WRC.

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