However, the Bennetts Babes made the most of the weather with a snowball fight on track at the Kent circuit. Bennetts-backed British MotoGP contender James Toseland even joined in with the fun before a final decision was made to cancel all racing for the day.
The event has been postponed until the weekend of 9-10 May at Brands Hatch with guaranteed live coverage on British Eurosport.
It was a disappointment for contenders who had been looking forward to getting back on track after the final pre-season test at Snetterton two weeks ago was snowed off. Attention now shifts to round two of the season at Thruxton on 20 April for the season kick-off.
"I was looking forward to watching some exciting, competitive racing at Brands Hatch today," says James. "Its disappointing for the riders to be at the track and unable to compete, so I really feel for them. I did get to have a snowball fight with the Bennetts Babes though to keep my temperature up, so I cant complain!"
Round three of the Bennetts-backed Superbike World Championship took place in a sunny Valencia with Max Neukirchner on pole position.