|Ride safe at this year's TT|
Posted on: Monday, May 12 2008
The campaign this year aims to show the impact of a road traffic accident on the different people involved and uses the strap line 'Ride safe. If you don't it could hit someone hard'.
Road safety manager Gordon Edwards said: 'The imagery for this year's campaign is in stark contrast to the positive message we used for the Centenary TT campaign last year.
'We want the images to have more of an emotional impact and make people think twice about the standard of their riding and driving during the busy TT festival.
'The images show how different people can be affected by a road accident during the TT festival whether it is a child who has lost one of its parents or a man or woman who has been involved in an accident themselves.
'Every image can be seen from a number of different perspectives.'
The road safety message will be broadcast on local radio and emphasises a general road safety message urging people to observe speed and drink drive limits.
It also reminds residents to keep pets indoors during racing and practising and advises drivers to avoid stopping on bends.
Leaflets reinforcing the road safety message, outlining the road changes at Governor's and Braddan bridges and explaining the mountain one-way system will be widely available.
The message will also be on bill boards around the Island.
Two leaflets urging children to take extra care on the roads during the festival have also been produced.
Deputy chief constable Gary Roberts emphasised the anti-drink drive message and reminded drivers that a driving ban in the Island would also apply in the UK.
Urging both visitors and residents to take care of the extra TT traffic and drive or ride accordingly, Transport Minister David Anderson said: 'After the success of the Centenary TT campaign last year, it is vital that we keep road safety as our top priority during this year's festival.
'While we want people to have fun during the festival the imagery used for the campaign should act as a stark reminder that one moment of madness could end in tragedy which has an effect on more people than just yourself.'
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